BUS 620 Week 3 Discussion 2 Market Segmentation What are the different levels of market segmentation?
BUS620 Week 3 Discussion 2 Market Segmentation
What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?
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Course: BUS 620 Managerial Marketing
School: Ashford University
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