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BUS 620 Week 3 Discussion 2 Market Segmentation What are the different levels of market segmentation?

BUS620 Week 3 Discussion 2 Market Segmentation

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?

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Course: BUS 620 Managerial Marketing
School: Ashford University

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