How Can an Organization Engage withMillennials using Netflix?A Proximity engagement presentation---------------------------------Proximity Media AnalystNovember, 2017Although Netflix has consumers spanning generations, Millennials make themost of their consumers. Millennials are at the forefront of this companysfocus as studies show that 75% of Millennials who own Televisions arewatching Netflix, which is ensuring to reach out accordingly with social mediacampaigns like linking with Facebook.Content and MillennialsThe connection between brand loyalty andMillennials content creation shows that 62%of Millennials feel that content drives loyaltyto a brand.Millennials are the largest consumers ofcontent online.Research shows that consumption ofcontent online by Millennials can go up to 18hours in a day.Using Netflix, brands can connect withMillennials who are among the largestconsumers of content on the site.How to Connect with Millennials Using NetflixCreating content like videos and multimediacontent to build brand affinity.Using social media influencers to spread theword about a brand since Millennials trustsocial media influencers more than they trusttraditional ads.Using nostalgia by creating ads that createnostalgia among Millennials. User generatedcontent that brings up memories of the past.Leveraging Netflixs PopularityA company looking to affiliate with a brandthat is acce ...
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