Week 4 discussion
Does the Internet Help Reduce the Asymmetric Information
Problem?
Thanks to the Internet and all kinds of online resources,
consumers can now use asymmetric information for their
advantage. For instance,
buyers can research insurance rates, car prices, and
restaurants and HOTELS
online and learn a lot about what other consumers say about
these businesses.
In the past, these buyers had much less information to use
when judging the
qualities of goods, services, or
companies.
At the same time, however, this advantage is a double-edged
sword, because companies profit from the Internet too, as
they use online
resources to develop informational advantages over consumers.
For instance,
companies can now use online research tools such as “cookies”
to
determine the viewing behavior and the “clicking” habits of
consumers,
and thus develop marketing campaigns to take advantage of
carefully sourced
consumer habits. Discuss.
Week 4 discussion
Does the Internet Help Reduce the Asymmetric Information
Problem?
Thanks to the Internet and all kinds of online resources,
consumers can now use asymmetric information for their
advantage. For instance,
buyers can research insurance rates, car prices, and
restaurants and HOTELS
online and learn a lot about what other consumers say about
these businesses.
In the past, these buyers had much less information to use
when judging the
qualities of goods, services, or
companies.
At the same time, however, this advantage is a double-edged
sword, because companies profit from the Internet too, as
they use online
resources to develop informational advantages over consumers.
For instance,
companies can now use online research tools such as “cookies”
to
determine the viewing behavior and the “clicking” habits of
consumers,
and thus develop marketing campaigns to take advantage of
carefully sourced
consumer habits. Discuss.
Week 4 discussion
Does the Internet Help Reduce the Asymmetric Information
Problem?
Thanks to the Internet and all kinds of online resources,
consumers can now use asymmetric information for their
advantage. For instance,
buyers can research insurance rates, car prices, and
restaurants and HOTELS
online and learn a lot about what other consumers say about
these businesses.
In the past, these buyers had much less information to use
when judging the
qualities of goods, services, or
companies.
At the same time, however, this advantage is a double-edged
sword, because companies profit from the Internet too, as
they use online
resources to develop informational advantages over consumers.
For instance,
companies can now use online research tools such as “cookies”
to
determine the viewing behavior and the “clicking” habits of
consumers,
and thus develop marketing campaigns to take advantage of
carefully sourced
consumer habits. Discuss.
Week 4 discussion
Does the Internet Help Reduce the Asymmetric Information
Problem?
Thanks to the Internet and all kinds of online resources,
consumers can now use asymmetric information for their
advantage. For instance,
buyers can research insurance rates, car prices, and
restaurants and HOTELS
online and learn a lot about what other consumers say about
these businesses.
In the past, these buyers had much less information to use
when judging the
qualities of goods, services, or
companies.
At the same time, however, this advantage is a double-edged
sword, because companies profit from the Internet too, as
they use online
resources to develop informational advantages over consumers.
For instance,
companies can now use online research tools such as “cookies”
to
determine the viewing behavior and the “clicking” habits of
consumers,
and thus develop marketing campaigns to take advantage of
carefully sourced
consumer habits. Discuss.
