Running head: COMPETITION IN THE FAST-FOOD INDUSTRYCompetition in the Fast-Food IndustryNameInstitution1COMPETITION IN THE FAST-FOOD INDUSTRY2Competition in the Fast-Food IndustryMajor Competitors in the Fast Food Industry and their Source of Competitive AdvantageThe fast-food industry has been characterized by increased competition, which is arisingfrom the increased number of market players. According to the article, the revenue ofMcDonald's had dropped for six straight quarters (Berger, 2015). This section shall focus on twomajor competitors of McDonald's and their competitive advantages.The major competitor of McDonald's is Kenturkey Fried Chicken commonly known asKFC, which is an American Fast food restaurant that mainly specializes in fried Chicken andburgers. The company also offers other products such as French fries, soft drinks, chicken filletsburgers and salads among others. The company is the second largest (Jurevicius, 2013) afterMcDonald's and it has over 20,000 branches in more than 120 countries. The company hasgained a competitive advantage through a point of difference. The company is well known forusing unique ingredients, making their ch ...

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