WEB EVOLUTIONAmazon Web Design EvolutionAmazon was initially started as a book selling website in 1995 by Jeff Bezos with a long termgoal of dominating the ecommerce space since the worldwide web was growing exponentiallyduring this time. Amazon was to later develop into a store that sold everything. It wasincorporated in 1997 after which is website has undergone numerous changes to get to where it istoday.The companys website design hasalways focused on user friendlinesssince it is an online shopping sitethat is to be used by users fromdifferent backgrounds. In 2000,Amazon had expanded into sellingother items apart from books and sointroduced more tabs on its website.In 2001, some of the best deals started being displayed on the home page with most category tabsbeing moved to the left side bar as the company ventured into selling more items.WEB EVOLUTIONThe company implemented Web 2.0 and offered their customers personalized recommendationsfrom 2005. This enabled the advertisement of new products as a strategy to influence morepurchases and bring new clients to the website hence expanding the platform.In 2009, the tab structure was eliminated in 2009 and the company used its homepage in thepromotion of Kindle that had been launched in 2007. The theme color also changed to blue andorange.WEB EVOLUTIONMore tabs were also added to the bottom of the homepage to increase interactivity and userfriendliness as is the aim of Web 2.0.This meant th ...

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