Read the case and answering this 2 questions: (from the last paragraph)
1. Should he consolidate or should he grow?
2. What kind of strategy would allow the company to expand and to increase its customer base without compromising on quality and the values that made 961 Beer what it was?
The answer should be convictive and clear. Using the perspective of entrepreneur and giving evidence to support your ideas (e.g. PEST analysis, SWOT, forces analysis on the competitive environment, etc.).
The length should be 800-1200 words.
Reference textbook: Essentials of Entrepreneurship and Small Business Management
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