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Running head: INFORMATION SYSTEMSSales and Marketing Information SystemNameInstitution1INFORMATION SYSTEMS2Sales and Marketing Information SystemAn information system is a well established and organized system that serves thepurpose of data analysis. The various available types of information systems supportoperations, decision making, and management. Ideally, the method includes an ICTcomponent that focuses on the final step of information technology (Galliers & Leidner,2014). The information system as a form of the communication system is a semi-formallanguage that supports decision making and actions by humans. This paper seeks to describethe sales and marketing information system used in contemporary business, the evolution ofthe information system, how the system affects job opportunities, components of the systemand finally the benefits of the development of the system.Information System ChosenThe information system is composed of various systems that range from businessoperations to management. Most businesses conduct their activities using available and easilyacquired systems. According to Galliers and Leidner (2014), an exemplar archetype of theconventional type of system is a sales and marketing information system. Ideally, the systemhelps in business marketing processes; it identifies customers, develops products to meetcustomers needs, and promotes products and services. Some of the sales processes it aids inare selling products, t ...


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