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Running head: ANALYSIS ESSAY WEEK 1Analysis Essay Week 1Student NameUniversityCourse TitleDate1ANALYSIS ESSAY WEEK 12Analysis Essay Week 1In the United States, online dating is a phenomenon getting increasingly importantproportions. While there are around 54 million single individuals in America, more than 80%of this population has already used a dating website at least once (Pizzato et al., 2014).Moreover, the industry of online dating generated $1.25 billion last year (JeaHwen et al.,2019). Why is this industry taking such huge proportions? The myth associated with onlinedating claims that this practice is reserved for people who are introverted, desperate, or whohave poor social skills. Although introvert individuals are unconditional users of thesewebsites, they cannot justify the big size of this industry. In fact, American populationcontains between 74 and 80 percent of extroverts individuals (Gavin et al., 2019). Thisstatistic shows that, even socially skilled individuals are increasingly using online datingwebsites and applications. The cultivation theory is one of the best frameworks to explain therapid and steady expansion of online dating because heavy exposure to romantic media playsa key role in this phenomenon.The cultivation theory is a psychological theory focusing on the impact of media onhuman beings. Firstly developed in 1976 by George Gerbner and Larry Gross, the cultivationtheory postulates that people who are heavily expose ...


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