The company I'm researching is "ESPN"
Identify onestrength and oneweakness for the same company you are researching (not for the parent company, just for the subdivision or brand that is the focus of your analysis). These are internal, or "inside" factors controlled by the company. Include explanations and details.
Think back to Business in the Entertainment and Media Industriesand how companies are organized. What internal departments do you think are responsible for your company's strength? Weakness? Why?
Identify oneopportunity and onethreat for the company. These are external, or "outside" factors notcontrolled by the company. Again, include explanations and details.
Think back on your business lessons so far, and on trends that shape the industries. What external trends do you think had an impact on your company's opportunity? Threat? Why?
REFERENCES
At least twooutside references are required. When used, please include basic source information (link for website; author, title, date for non-website).












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